Cordaid People in Need Campaign

"Cordaid, which is involved in helping the most vulnerable groups in society, particularly adults and children struggling in the face of discrimination or exclusion, has launched this print advertisement campaign draw people’s attention. The campaign aims at making people aware about the misery of poor people in Africa while comparing it with the luxurious spending elsewhere in the world. At the same time campaign is urging people to make donation to help those poor people. The campaign clearly shows the worth of money for them. The advertisements are showing underprivileged people with their problems while holding luxurious articles in order to emphasize their fundamental needs of which they are deprived."

"The campaign has adopted a sharp approach to present the idea in order to penetrate into the minds of people. Moreover, giving luxurious articles in the hands of underprivileged person was definitely a good idea to show a clear cut demarcation of privileged ones and under privileged ones. The campaign was created by Saatchi & Saatchi, Netherlands. The campaign was also chosen as winner in Cannes 2007 Outdoor category." (http://www.adpunch.org/entry/people-in-need/)

For some reason my computer won't let me upload the advertisement, but go to http://trendsupdates.com/cordaid-ad-campaign-trying-to-make-big-spenders-guilty-to-gain-aid

I found this after creating my campaign and clothing labels which got me even more hyped up for my project and gave me hope that it really can make a change! The Cordaid People in Need Campaign is definitely based around the same idea as my Need/Want Campaign and my coat labels... making consumers feel guilty for their unnecessary spending, comparing it to what could be bought with the money they would be using on unimportant materialistic items, and giving them a way to help! I think this is way too cool! Guerilla tactic? I'd say so.