"The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral." This idea is derived from geurilla warfare.
From an article titled "Geurilla Tactics: Not Just for War," the concept of geurilla tactics is described as "working with less to achieve the same results as if you had more resources" and that it "has become something more than violence between opposing groups. It is now often being used as a tactic in public relations, marketing and even art."
http://abrushwithpr.wordpress.com/2008/10/07/guerrilla-tactics-not-just-for-war/
Some of my classmates described geurilla tactics as invasive and "in your face" -- that it is a powerful/forceful method to get people to change their mind about an issue.
Different things that I find to be really disturbing social issues that I might want to interpret using geurilla tactics include: racial discrimination, poverty/homelessness, gender inequality -- particularly the unfair treatment of women STILL to this day. Still stirring around ideas but I'll post them as they come!
The Geurilla Girls, who feel women and minorities are discriminated against in art museums, art galleries, and film, demonstrate their issue in a very invasive, effective, creative way.
No comments:
Post a Comment